As we head into a long holiday weekend, please remember September is “California
Pedestrian Safety Month” and begins a public awareness campaign
aimed at reminding drivers and pedestrians to be aware of each other and
share the road responsibly. The campaign in intended to draw attention
to the 813 pedestrians killed in California in 2015 alone. This figure
represents nearly 25% of all roadways deaths in the state, significantly
up from 17% in 2005.
Entitled “Pedestrians Don’t Have Armor,” the campaign
features action characters clad in body armor made from car parts. Of
course, in real life, pedestrians are not protected by the armor of bumpers
and air bags. When a pedestrian is hit by a vehicle, the pedestrian always
loses, no matter who is at fault for the accident. Of course, the same
is true for bicyclists too.
For more information on pedestrian safety and to view “Quiet Battle,” the campaign’s television commercial, visit